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Campaign Rebrand Brings Audience Perceptions into Focus

The Piton Foundation has operated the Tax Credits for Working Families Public Information Campaign for more than 25 years to ensure Colorado families are taking advantage of valuable tax credits like the Earned Income Tax Credit (EITC), which is proven to lift families out of poverty. Now the campaign has a new name and look!

Learn about the process and lessons learned through a Shared Knowledge post from Kelly Wagoner, public information campaigns manager.