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Tax Credits for Working Families Public Information Campaign

The Piton Foundation considers tax credits for working families, especially the Earned Income Tax Credit (EITC), to be important tools for increasing the financial security of Colorado families.

For more than 25 years, Piton has conducted the Tax Credits for Working Families Public Information Campaign to help increase the number of eligible families receiving the EITC, the Child Tax Credit and other valuable credits that help families make ends meet. Since it launched in 1990, our campaign has helped double the number of Coloradans receiving the EITC, increasing the amount of refunds claimed by working families from $77 million to more than $772 million.

Campaign Strategy

With the help of thousands of partners statewide, Piton distributes more than 1.2 million pieces of EITC educational materials throughout Colorado each tax season. 

The campaign utilizes three over-arching outreach strategies to build awareness in the community:

Community Outreach: We partner with nonprofit, community and government organizations to provide educational materials to low-income families. In addition, we outreach to EITC-eligible individuals through a direct mail campaign and in-person events.

Employer Outreach: We partner with businesses to help them ensure eligible employees benefit from the EITC. When employees claim the EITC, they have more money for reliable transportation to get to work and can pay for child care and other family needs, making them more likely to keep their jobs.

Traditional Marketing: We work with local media, as well as place targeted, paid advertising, to help ensure low-income families know about these resources.
To learn more about our campaign, please download our 2017 campaign report.

Outreach Toolkit

The following resources are available to help educate families about their potential eligibility for the EITC. If you would like to order free, printed copies of these materials in any quantity, please contact Brooke Visser.

EITC Informational Flier: Describes the EITC and how to access free tax help, as well as what to bring to a free tax site appointment. 

Get Your Taxes Done for Free Poster (11x17)Promotes free tax help for families with incomes under $54,000. 

EITC and Tax Help Marketing Toolkit: Includes copy to help you promote free tax help and EITC resources this tax season. 

ITIN Flier in English and Spanish: Recent changes to the ITIN program include a requirement that taxpayers renew their ITINs. These changes will require every ITIN holder to eventually renew based on when their ITIN was issued. The flier includes information on who needs to renew, tax implications, and the renewal process. Also download a toolkit in English and Spanish that includes web, newsletter and social media copy.

Resource Flier: Describes the EITC and shares other resources for low-income families, including Tax Help Colorado site locations and information about Health First Colorado and Hunger Free Colorado.