Our Outreach Campaign

For more than 25 years, The Piton Foundation has conducted the Tax Credits for Working Families Public Information Campaign, now known as Get Ahead Colorado, to increase the number of eligible families receiving the Earned Income Tax Credit (EITC), the Child Tax Credit and other valuable credits that help families get ahead. Tax credits, especially the EITC, are proven to be effective tools for increasing the financial security of Colorado families.

Campaign strategy
Piton's public information campaign utilizes three overarching strategies to build awareness in the community about the EITC and free tax help.
Community Outreach
We partner with hundreds of nonprofit, community and government organizations to distribute educational tax materials to working families. We also participate in numerous community-based events to reach EITC-eligible families.
Employer Outreach
We work with businesses to educate eligible employees about the EITC. Employees who claim the EITC have more money to pay for reliable transportation to get to work, child care, and to cover unexpected expenses, which leads to higher retention for employers.
Traditional Marketing
We conduct a traditional marketing campaign that includes television, newspaper and radio advertising, direct mail, digital ads and social media to ensure hard-working Colorado families know about resources that can help move their family forward.